ANGELINA PEJICIC

Creative Lead | Art Director | Brand Strategist

Hey there! I'm Angie, a creative with over a decade of experience in branding and digital marketing. I’ve had the pleasure of working with several brands. Most recently for RevolutionRace for the past five years. I helped transform a startup into a globally loved brand, building a vibrant community along the way. I thrive on blending creativity with data-driven strategies, whether it’s crafting compelling content or designing strong brand identities.

From leading teams to developing brand books and communication guidelines, I love diving into what makes a brand truly connect with its audience. Outside of work, I’m an F1 fan and adventure lover. I bring energy, passion, and a drive for innovation to everything I do.

Creative Lead & Mentor

Leading creatives is probably one of my absolute favorite things, and I’m not exaggerating. I’ve been working in this field for over 10 years, both in official and unofficial leadership roles. There’s something truly special about watching people transform and grow, while ensuring the work aligns and resonates with customers through clear direction and creative expression. Together with my team, I’ve had the honor of winning awards like "Brand of the Year" and "Ad of the Year", proving the power of collaboration.

Brand Strategy & Marketing

I once got the question, "Are you creative or analytical?" In my teens, I would have said 100% creative. Now, I proudly claim both. Aligning creativity with brand goals is essential, but resonating with the audience is the real game-changer. In short, I love blending data-driven insights with creative thinking to strengthen brand identities and drive growth.

Brand Identity & Comms

Don’t we all just love a consistent authentic brand? Well, that’s what I do! I focus on creating standout brand identities that resonates with people. From brand books to visual guidelines; I shape cohesive brand worlds that cut through the noise and engage. Whether it’s a full rebrand or developing communication guidelines, my focus is always on building a brand that resonates emotionally while staying consistent across all channels.

Content & Campaigns

Content is king! With a 360-degree approach to content and campaign creation, I have developed conceptual campaigns and aligning strategies for paid advertising, socials, web, email marketing and more! I combine creativity with data to ensure content strengthens the brand and drives engagement - whether through organic posts or high-impact paid campaigns. I’ve successfully led content creation that maintains brand consistency across photography, video, and design.

Creative & Art Director

My story first started as a Graphic designer torn between my love for both communication and creation. Thankfully, I later understood there was no need to choose; it was art and creative direction I was in love with. During the last decade working with creative and art direction, I’ve successfully led and inspired creative teams by developing concepts and strategies that not only strengthen brands but also drive growth and most importantly move people.

My expertise spans digital marketing, design, storytelling, conversion optimization, and marketing communication, where I balance creativity with business strategy to achieve tangible results. I thrive in both strategic and hands-on roles, taking projects from concept to execution, always focused on creating standout brand experiences that resonate.

Key Skills:

  • Creative strategy development

  • Leadership and team inspiration

  • Conceptual and visual development

  • Brand building and identity creation

  • Campaign planning and execution

  • Graphic design and layout

  • Marketing analysis and trend forecasting

  • Technical proficiency in relevant tools and software

Brands I've Worked With

Throughout my career, I’ve had the opportunity to collaborate with a range of brands and companies, both large and small, across various industries. This diversity has given me a broad perspective and adaptability in my work. Over the past five years, I’ve focused primarily on RevolutionRace, where I’ve embraced a fast-paced, ever-changing environment, staying ahead of trends and developing creatives and strategies that drive global growth. (Including finding ways of working that is efficient)

Most recently, in my role as Head of Brand and Creative, I worked closely with the marketing team and product team, focusing on the creative department, concepts and campaigns and communications. I oversaw key areas like pre- and post-production for creative projects, shoots, and collaborated on PR and corporate communications efforts. Additionally, I worked with the Partnership/Influencer team, coordinating with major brand ambassadors and stakeholders.

Departments I’ve Led:

  • Creative Department: Including copywriters, designers, content creators, producers, photographers, and studio team.

  • Social Media & Communications: Overseeing organic social channels regarding creative direction, PR, and content creation.

  • Partnerships & Collaborations: Managed RevolutionRace brand ambassadors like Gunde & Ferry Svan, and initiatives such as Allemansrättensdag with Generation Pep.

I’m the biggest brand nerd there is!

I’m absolutely fascinated by how people associate with brands. Take Ferrari, for example—ask any kid to describe a race car, and it’s almost always red. We all just know a race car is red, but how did that happen? And how do we create those powerful connections? That’s the kind of thing I love to work with—creating memories and value.

Beyond my professional life, I’m an adventurer at heart! Whether it’s a walk in the park with my dog or traveling to breathtaking places with my friends and family, I live for those moments. Other than that, I’m a huge F1 fan, though I’m not sure if it’s because of my Ferrari red car fascination or just the thrill of watching cars go really fast.

My passion for both creativity and connection drives me. I believe that with the right communication, even small actions can create big impacts. Whether through crafting memorable visual identities or delivering powerful storytelling, I’m all about creating the kind of brand experiences that resonate and inspire.